Michael Strahan and Robin Roberts have been familiar faces on television for over a decade, 

with their on-screen chemistry making them a beloved duo on Good Morning America. 

Recently, the two shared a lighthearted exchange on the show, all centered around a certain global pop star—Taylor Swift.

Robin Roberts Joins the Taylor Swift Friendship Bracelet Craze

During a recent segment on Good Morning America, Robin Roberts presented a story about Taylor Swift’s ongoing Eras Tour. 

She highlighted the pop sensation’s upcoming performances, 

noting that Swift was set to play three sold-out shows in Miami before heading to New Orleans for another round of concerts. 

Beyond the music, Roberts also discussed the economic impact of the tour, specifically how it has boosted sales for small businesses—particularly those selling custom-made friendship bracelets.

The bracelets have become a signature of the Eras Tour, inspired by Swift’s song You’re on Your Own, Kid from her Midnights album. The lyrics—“So, make the friendship bracelets, take the moment and taste it”—have sparked a fan tradition, with concertgoers crafting and trading bracelets as a way to connect and commemorate the event. Since the trend took off, it has led to an estimated $7 million in bracelet sales on Etsy alone this year.

Roberts took part in the excitement, showing off an array of colorful bracelets live on air. As she introduced them, viewers were given the option to purchase the featured designs through a QR code displayed on-screen. But while the bracelets were presented as a part of the segment, Roberts made it clear she had personal plans for them.

A Playful Exchange Between Roberts and Strahan

With a smile, Roberts jokingly warned her co-hosts not to take any of the bracelets, stating, “And keep your paws off because all of those are coming with me to New Orleans. I’ve got a lot of trading to do. It’s my goddaughter’s 16th birthday.”

Michael Strahan wasn’t about to let the moment pass without some good-natured teasing. Off-camera, he playfully called her out, saying, “Robin, I love how you blame your goddaughter. They’re for you. Own up to it. It’s OK. Everyone loves Taylor Swift.” The playful remark prompted laughter from the group, adding to the fun energy of the segment.

Roberts Isn’t the Only Swiftie on GMA

The conversation didn’t stop there. Fellow GMA co-host Sam Champion joined in, humorously suggesting that Roberts had already attended Swift’s tour “500 times.” Roberts quickly responded by revealing that she and her wife, Amber Laign, had indeed attended the Eras Tour—even catching a performance at London’s iconic Wembley Stadium.

The show’s official Instagram page later posted a clip of the segment, captioning it, “We’re getting in on the Taylor Swift friendship bracelet craze with help from these small businesses.” Fans flooded the comments, excited to see the anchors engaging in the popular trend.

Roberts, however, isn’t the only Good Morning America anchor who has been swept up in Eras Tour fever. George Stephanopoulos, another familiar face on the morning show, also attended one of Swift’s performances in Miami, further proving that Swift’s reach extends well beyond her dedicated fanbase.

Taylor Swift’s Eras Tour: A Global Phenomenon

Swift’s Eras Tour has been making waves since it first kicked off in March 2023 in Glendale, Arizona. While the tour initially started in the United States, it has since expanded globally, bringing Swift’s music to fans across Asia, Europe, Oceania, and South America. The record-breaking tour has been praised for its spectacular production, emotional performances, and economic impact on local businesses in each city Swift visits.

A Fun Moment for GMA Fans

The exchange between Roberts and Strahan was a lighthearted and relatable moment for GMA viewers. Whether fans have been lucky enough to attend the Eras Tour or are simply enjoying the excitement from afar, Swift’s influence is undeniable. And for Roberts, whether she’s trading friendship bracelets for her goddaughter or secretly keeping them for herself, it’s clear she’s fully embracing the Swiftie spirit.

Have you attended Taylor Swift’s Eras Tour? Would you trade friendship bracelets with Robin Roberts? Stay tuned for more fun moments and the latest updates from the world of entertainment.

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